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Why Detroit Diesel Abandoned Semi Truck Engines And Lost To Cummins



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Detroit Diesel had 33 percent of the North American truck engine market in 1993.

Within twenty years, they'd walked away from it. Not because Cummins outengineered them.

Not because they went bankrupt. Because their parent company decided the business wasn't worth fighting for — #trucks #trucking #detroitdiesel


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